Two films from the 1990s:
SE7EN
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Dialogue - creates a sense of recognition with the audience, so that they know who the main characters are and what the main parts of speech are.
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Voiceover - creates suspense and you initially wonder who is talking until you recognise it to be Morgan Freeman and from previous roles, you know that he is more likely to be a good-guy.
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SFX (weaponry) - this shows it will be an action film, or at least have action as a sub-genre.
PULP FICTION
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Voiceover on awards - by telling the audience what awards it won, it almost feels like it's boasting but at the same time, it feels like it's someone you know telling you. Thus making the audience more enticed to go and see it, compared to maybe using some film festivals people may or may not have heard about before.
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Three gun shots - to show it's an action film or has action as a sub-genre, but it isn't totally based around the action.
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Fast paced music - creates a sense of no time to dwell on any aspect of the movie - it's going to be thrilling and perhaps adventurous.
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Dialogue - identifies the main characters, but doesn't tell you too much about the film - meaning you have to go and watch it, to see what happens.
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Slower music - shows that it's not going to be fast-paced throughout the movie and suggests the slower-paced parts of the movie may be just as important as the faster-paced ones.
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Quicker music - shows that the movie has picked up pace again and suggests it fluctuates throughout the movie.
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Gunshots - these show that there may be more than one part where there is action, but may be enough if you were an action-lover.
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Music record player needle off
music off - something makes everything come to an abrupt holt and also provides opportunity for dialogue to be heard clearly.
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Music (again) - a good way to end the trailer when fading out, and provides more interest than a plain screen with actors names on it.
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Voice over of actors names - again to boast such a well-acclaimed cast and highlight that to the audience, it also provides fans of the actors with confirmation that their idol is in the film.
Two more recent films from the last three years:
ARGO
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Dialogue - sets the scene and helps the audience to understand what the storyline is about
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Score (Epic, Classical Music) - helps to make the movie seem like a blockbuster (it similarly uses Ben Affleck's roles as both Director and actor as a main selling point)
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SFX (Breaking glass/Chanting) - makes it seem quite tribal, like there is going to be a struggle somewhere, presumably the venture into the unknown (we know that they do, from watching the movie or reading the plot)
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Change to normal music - makes it feel quite modern and this can be seen as a direct appeal to a younger audience as well as the older audience who already know about the true version of the story
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Cuts in time to music - help to change scenes and establish different locations and characters so that you know they may be used in the film - meaning the audience has a wider understanding of all the different areas.
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Cuts in between to writing
(name of film on magazine – the editing is so that there is a fair amount of time taken to show this shot)
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Based on a declassified/true
story - makes you want to find out about the story and see how it develops and whether the movie sticks to the real event, or not
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High tempo music - shows that it could be a fast-paced movie, it also implies that it is a thriller too
THE CONJURING
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Straight into a bass intro -
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Dialogue to set the scene
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SFX of people breathing and
clapping
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Children laughing elsewhere in
the house
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Based on a true story
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Something breaking and then
footsteps running away
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Door shut, smacks woman in the
face and light bulb smashing
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Screaming, banging on the door
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More clapping
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Scream/high-pitched increase in
sound
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Music box
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Slow tempo (challenging)
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Short Dialogue (often sets the scene or introduces characters)
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Fast paced music (slow originally, quite blues/soul orientated, late night music) - something that builds suspense, with regular pauses in between to create further suspense and show that this film will be a stop-start thrilling, perhaps horror movie
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SFX - to add extra sounds which could be out of shot. where you cant see. In a way it builds suspense as you constantly don't know who or what is following you
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Quite normal, popular music -
something an audience can relate to, with the initial music being a blues/soul piece from approximately the seventies, meaning an older audience might want to watch, too
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Cuts in time to music - shows the pace of the movie, it ends up quite fast to confuse you but show enough of the film so that you want to go and see everything that happens.
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Voiceover (slow, narrating
story/normal -paced for actors names – generally quite calm) - makes the audience feel at ease after watching a trailer with lots of suspense and almost restores equilibrium
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