Audience Research

These are the questions we asked as part of our survey to help us gather information. The feedback we received helped us to plan and prepare for our trailer.

We interviewed the group 15-25yrs so that we can establish our target audience and help us to confirm an age rating. We are focusing our research on this age range as we wanted our film to have a 15 certificate, widening the audience and controlling the content of our film, ensuring it is not too gory, graphic or extreme.

 

The questions and results are as follows:

1) How often do you watch Thriller films? 

          -Regularly 

          -Rarely 

          -Occasionally 

          -Never

          -It's all I watch

 

2) What thriller sub-genre are you most drawn to? 

         -Psychological 

         -Horror 

         -Action

         -Sci/Fi 

         -Crime

         -Drama

         -Political 

 

3) What do you like about the thriller genre? 

         -Confusion 

         -Mystery 

         -Suspense 

         -Confrontation 

4) What makes you want to see a thriller film?

        -Storyline

        -Actors/Actresses

        -Director 

        -interesting title 

       - Good trailer 

5) How would you prefer a thriller film to open? 

       -Chase scene

       -Flashback 

       -Flash-forward

       -'Normal' life 

        -Present time

       -Death (murder, suicide, etc)

6) Do you like trailers to:

       -Have a cliffhanger 

       -Establish the storyline 

7) Would you prefer to see:

       -Actors around your age

       -Very young 

       -Older

       -Mixture of ages

8) When seeing a film advertised, what is most likely to persuade you to see it?

       -Poster

       -Website

       -Trailer